Let’s admit, women love jewellery. With our help, you can make it fun and memorable for your customers to choose a piece of silver or costume jewellery for an excellent gift or even for themselves, which gives lasting pleasure.

We have gathered a few helpful tips to make it easier to choose the ideal pieces:

What to buy?

Consider the customers you are buying for – do they purchase studs or drop earrings, or are pendants their preference? Do they wear bangles or chain bracelets, or are they keen on expanding their watch collection? Their budget will also be a factor when considering which items they buy; earrings and smaller items will be cheaper.


Are your clients attracted to clean, contemporary lines, or would a classic designs be more appropriate? Do they prefer large statement pieces or smaller delicate ones?


Consider whether your customers shop ‘on-trend’ colours. Hair and skin colour can also affect their choices: blonde hair and blue eyes look great with turquoise or pale blue topaz, for example, while dark hair perfectly offsets garnet or peridot. Rose quartz, is tremendous against darker complexions and silver is timeless.


Birthstone or stone properties are great ways of personalising a gift; each has its own astronomical meaning;

Moonstone is good for those embarking on a trip, as it is said to provide protection whilst travelling, whilst Labradorite is good for those in education, as it aids concentration. Lapis brings harmony in relationships, while malachite aids sleep.